Burberry, a British luxury fashion house known for its iconic trench coats and distinctive tartan pattern, has always been at the forefront of innovative and captivating advertising campaigns. In 2019, under the creative direction of Burberry's Chief Creative Officer, Riccardo Tisci, the brand embarked on a new journey with a campaign that aimed to celebrate diversity and individuality.
Tisci, who took the helm as Burberry's Chief Creative Officer in 2018, brought a fresh perspective to the brand's aesthetic while still staying true to its rich heritage. For the 2019 campaign, Tisci collaborated with renowned photographers Mert and Marcus to capture a diverse cast of modern-day bohemians, athletes, artists, and models, showcasing a range of unique and compelling personalities.
The Burberry 2019 campaign was divided into several categories, each highlighting a different aspect of the brand's identity and the individuals who embody it. From outerwear to storytelling, the campaign captured the essence of Burberry in a way that was both contemporary and timeless.
In the outerwear campaign, Burberry showcased its signature trench coats and outerwear pieces in a series of striking images that highlighted the craftsmanship and attention to detail that have made the brand a household name. The campaign featured a mix of classic and modern styles, showcasing the versatility of Burberry's outerwear collection and its ability to transcend trends.
One of the standout elements of the 2019 campaign was the "Burberry Stories" campaign, which focused on the personal narratives of the individuals featured in the campaign. Through a series of interviews and behind-the-scenes footage, viewers were able to learn more about the diverse cast of characters and their unique perspectives on style, creativity, and self-expression.
Looking ahead to the future, Burberry's 2024 campaigns promise to continue pushing boundaries and redefining the brand's image in the ever-changing landscape of fashion. With Riccardo Tisci at the helm, Burberry is poised to continue its legacy of innovation and creativity, while staying true to its British heritage.
While the 2019 campaign was a departure from the previous plaid-heavy Burberry campaigns of the past, it still managed to capture the essence of the brand in a fresh and exciting way. By featuring a diverse cast of individuals who embody the spirit of modern-day Burberry, the campaign successfully conveyed the brand's commitment to inclusivity and individuality.
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